business English

City Hall Business English: Features and Benefits

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FEATURES AND BENEFITS

The purpose of this class is to learn and apply two business concepts: features and benefits.

Sometimes these two words are confused by students. Some people think they are the same thing. But in fact they are very different.

  • Feature: an observable quality about a product or service. This is a description of the thing. Features talk about the technical aspects of a product.
  • Benefit: the good thing (advantage) which consumers can get if they buy the product of service. The value. Benefits answer this question: What’s in it for me? The benefits can be tangible (e.g. the hole in the wall made by a drill) or intangible (e.g. emotional).

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City Hall Training Program Final Session

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Welcome back to the final City Hall training session. The general subject of this class is Business English. Click the link to read the syllabus.

Negotiation

We will conduct a number of role play games that require some negotiation skills. I’m certain that all of you have developed very good negotiation skills already in your professional career. Lets see of you can use those skills – in English – and learn one or two more strategies.

When negotiating, it might be useful to consider these four strategies:

Yield

A yield strategy means do not negotiate.  A person who yields accepts the first offer or assumes the price is fixed. Why yield? Don’t like conflict. Fear of breaking social rules. People who yield often assume other people are more powerful

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