FEATURES AND BENEFITS
The purpose of this class is to learn and apply two business concepts: features and benefits.
Sometimes these two words are confused by students. Some people think they are the same thing. But in fact they are very different.
- Feature: an observable quality about a product or service. This is a description of the thing. Features talk about the technical aspects of a product.
- Benefit: the good thing (advantage) which consumers can get if they buy the product of service. The value. Benefits answer this question: What’s in it for me? The benefits can be tangible (e.g. the hole in the wall made by a drill) or intangible (e.g. emotional).