teach English

Extensive Reading: How People Read

by

Here is a short lesson on how people read. From this information, I hope the trainees will develop an understanding about the habits of slow readers and the qualities of fast readers, and how ER helps ESL students improve reading.

EYE MOVEMENTS IN READING

When people read a line of text, the eyes rarely move straight across in a straight line. Usually, the eyes move in three different ways.

Saccades

When reading a line of text, your eyes move in a series of quick jumps. This jumpy movement is

Read more

City Hall Business English: Features and Benefits

by

FEATURES AND BENEFITS

The purpose of this class is to learn and apply two business concepts: features and benefits.

Sometimes these two words are confused by students. Some people think they are the same thing. But in fact they are very different.

  • Feature: an observable quality about a product or service. This is a description of the thing. Features talk about the technical aspects of a product.
  • Benefit: the good thing (advantage) which consumers can get if they buy the product of service. The value. Benefits answer this question: What’s in it for me? The benefits can be tangible (e.g. the hole in the wall made by a drill) or intangible (e.g. emotional).

    Read more