City Hall Class

City Hall Class ER Update

This semester the city hall trainees are learning about extensive reading. So far in the extensive reading we have completed a number of tasks.

Introduce extensive reading. Reading level test with Edinburgh Project on Extensive Reading test. Select first graded reading book.

More sustained silent reading (SSR). Trainees were given a recording sheet to track the number of pages read.

What did we do?

The purpose of this class is to learn and apply two business concepts: features and benefits.

Sometimes these two words are confused by students. Some people think they are the same thing. But in fact they are very different.

Feature: an observable quality about a product or service. This is a description of the thing. Features talk about the technical aspects of a product.
Benefit: the good thing (advantage) which consumers can get if they buy the product of service. The value. Benefits answer this question: What’s in it for me? The benefits can be tangible (e.g. the hole in the wall made by a drill) or intangible (e.g. emotional).
Read moreCity Hall Business English: Features and Benefits

Here is the revised syllabus and class schedule.

Look at these pairs of words and phrases. What is the difference between each?